twenty eighth June, 2021 by Kate Malczewski
The previous yr offered quite a few obstacles for the spirits business, and Scotch whisky felt these challenges in full pressure. In our high 10 rating, we reveal how the class’s biggest-selling manufacturers fared.
Just one Scotch whisky model posted progress on this yr’s rating
Scotch whisky producers confronted a tough yr in 2020. The mix of the Covid-19 pandemic and the punitive 25% tariff within the US noticed the category’s export value drop by 23% to £3.8 billion (US$5.3bn), in accordance with the Scotch Whisky Affiliation. In the meantime, export quantity was down 12.6% from 2019.
The performances of the world’s largest manufacturers mirrored the yr’s challenges, with solely one of many class’s 10 greatest sellers reporting progress.
Nonetheless, the highest two manufacturers in our rating remained the identical as in 2019, regardless of struggling vital losses.
Earlier this month, we launched our Brand Champions 2021 report outlining the gross sales of the world’s largest spirits manufacturers. Primarily based on our findings, we’re counting down the biggest-selling Scotch whiskies available on the market now.
Click on by way of the next pages to find the highest 10 best-selling Scotch whisky manufacturers of 2020, listed so as of their nine-litre-case gross sales.
Knowledge listed is to at least one decimal place for ease of studying, however the share modifications are primarily based on the complete knowledge equipped to The Model Champions 2021 report.